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By Jenna White Does diversity matter to your business? No matter the size of your organization, the simple answer should be, “Yes!” Diversity energizes business. Chances are that you will interact with at least one person who is completely different from you today. As a woman in the auto industry, the array of people I...

Yogurtology, the second business to sign on with the new Shoppes at Butler Plaza construction, was the first to open on July 15. Located at 3730 SW Archer Rd., the new branch store is the eighth in Florida, accompanying several in Arizona. According to co-owner Jordan Levy, Gainesville was attractive because of its large student...

Gainesville’s annual celebration of local restaurants is right around the corner, and the Gainesville Chamber, with the help of sponsor Online Potential, have put together a brand-new website featuring the participating restaurants, their special Restaurant Week menus, and other information surrounding the 11-day event. Visit www.GainesvilleRestaurantWeek.com to learn everything you need to know about Gainesville...

An alabaster figurine, a throw rug, a chime mantel clock; piece by piece, the William Reuben Thomas Center is collecting parts of its history to share with a new generation of visitors and guests. The wishlist of items is extensive, but so is the 103-year history of the property. As facilities director Erica Chatman explains,...

Summertime means hot weather, increased gas prices and the height of vacation season. Everyone loves to have a fun and relaxing vacation, but let’s face it: Navigating uncharted territory can be more stressful than staying home. But with today’s technology and abundance of smartphones, enjoying an amazing vacation is–literally–just a few clicks away. Here are...

Advertising Federation of Gainesville The Advertising Federation of Gainesville, AdFed, recently inducted their new board. Returning members include Jennifer Norman: President Elect, Kinnon Thomas Treasurer: Susan Meurlott: Membership, Sue Wagner: President Advisory and Wes Lindberg: Communications. New Directors joining our board are Kathy Staffa: Secretary, Nick DeConna: Programs Chair, Eric Flagg: Education Chair, Tom Duffy:...

By Caitlyn Finnegan When the founders of software development company Totuit, based in the University of Florida Innovation Hub, decided to take on the issue of public safety, they wanted to tie it into the one thing people never leave home without: their smartphone. So Totuit’s President Jordan Johnson designed an app that acts like...

By Laura Aguiar, APR Most business owners know how valuable advertising can be. But, if the message comes from an objective news source, good press can be worth just as much as a company can purchase in ad space, if not more. Besides the mainstream press, there’s the ever-expanding world of social media. To succeed,...

Fitz Koehler keeps clients in gear with her gimmick-free health programs. By Caitlyn Finnegan Fitz Koehler has trained with celebrities and Olympic athletes, penned more than 3,000 fitness and beauty articles and launched a website that attracts more than two million visitors each year. Yet all of that is just the beginning for the personal...