The World’s Largest Intimate Specialty Retailer is Coming to Butler Enterprises

August 27, 2025
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Butler Enterprises has announced  the iconic women’s clothing brand Victoria’s Secret has set its sights on a new location at the Butler Shopping Center District. This household named lingerie empire plans to open its doors in late fall 2025, offering shoppers a glamorous selection of sleepwear, activewear, undergarments, beauty products, and signature fragrances. The new 6,970 sq ft location will be located at 3630 SW 32nd Ct, Gainesville, FL 32608 in Butler Town Center. 

Butler Enterprises will welcome Victoria’s Secret into its growing retail family. Consumers can expect the Butler Town Center location to have a fresh energy, a sleek new design, and a curated collection by the world’s largest intimate specialty retailer. The brand has set its sights on an inclusive lifestyle mindset. This store of the future, will showcase size inclusivity, ensure confidence, and celebrate diversity among all women. Shoppers can look forward to more details about the pink-studded grand opening. Also, stay tuned for details about opening celebrations, giveaways, and in-store exclusives.

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