Social media
Block Yik Yak? UF Health researchers suggest doing the research first
Some colleges have called for the banning of Yik Yak, a social media application to which users centered around a geographic area can post anonymously. But University of Florida Health researchers have found that the decision to ban the app may be a little hasty. The hyperlocal app has gotten a lot of media attention...
A majority of Florida’s school districts have no policy on the use of social media
Doctoral candidate Jesse Gates, a public school administrator, found that only 32 of the state’s 68 school districts have a dedicated social media policy, and none is comprehensive enough to adequately address all the key elements of Florida’s case law concerning public school employees’ use of social media. Gates’ research covered the primary school districts...
The Evolution of Facebook for Business
With 1.35 billion monthly active Facebook users and 1.12 billion active mobile users it has become impossible for business to ignore Facebook as a method of communication. With the growth of local business pages now over 16 million, it has become harder for Facebook to define the line between social and business use and to...
PR Trends of 2015
By Katina Prokos Happy New Year! Since the only constant in communications is change, this year it is more important than ever to look ahead and adapt public relations strategies accordingly. Keep the following trends in mind to give your brand an edge in 2015: Visual Storytelling: With audiences exposed to hundreds of marketing messages...
Pitching a Story Via Social Media
Social media for business promotion and news announcements is gaining momentum. Face it, smart phones are part of the daily wardrobe for a growing number of the population. Take advantage of it! But like any good tool, it takes practice and time to master to get the most out of it. Channels: Facebook, Twitter, LinkedIn,...
Google my business
“Just Google it” has become a catchphrase that is understood by most living in today’s society, but would have been particularly confusing 10 years ago. This mega-entity continues taking over the world – edging out Yahoo! in search capabilities and encroaching on Facebook’s territory in online social networking. Yesterday, Google announced that the confusing days...