rebranding

UF&Shands Announces Name Change In Anticipation of Growth

By Caitlyn Finnegan In anticipation of upcoming growth, UF&Shands, the University of Florida Academic Health Center, is trading in its name for a new one. The brand will now be known as University of Florida Health, university officials announced today. Moving forward, UF&Shands-affiliated health centers in Jacksonville and other cities will remove Shands from their...

Technology. Finance. Real estate. The startup scene. As Gainesville’s business dynamics booms, local leaders and entrepreneurs are looking to the Business Report for news and advice. The Business Report is a print and online publication that strives to produce timely editorial content relevant to our business-oriented audience and follows the historic rules of journalism.