New women’s boutique coming to Butler


Butler Enterprises has announced that Allie Allure is coming to Butler Esplanade this spring.

Allie Allure is a locally-owned women’s fashion boutique offering affordable, reliable, and quality fashions. This new store will carry dresses, skirts, shirts, tops, pants, and glam accessories for high school, college, and business professionals. With the goal of making every customer feel like their best self, all the items in the store are hand-selected for pricing and fit to ensure customer satisfaction.

“This [space at Butler] is the vision I had for a store!” says Allison Rowden, Owner of Allie Allure. “With no walls and 2,000 square feet of blank space to work with, I have so many options to create an amazing boutique.”

This will be the first brick-and-mortar location for Allie Allure Boutique and truly a family-run business. Her two sisters are relocating from Charlotte, NC, to help with day-to-day operations in the store. “I am very thankful,” explains Rowden.

The selection of women’s clothing, from dresses to sweaters, shirts to skirts, is thoughtfully curated in adherence to Rowden’s dedication to style, beauty, and professionalism while remaining at an accessible price point.

Allie Allure will be located at 3204 SW 35th Boulevard, Gainesville, FL 32608, next to JOANN Fabric and Craft Store and Publix.

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