New Director of Marketing at Butler Enterprises

Butler Enterprises, the largest retail center in North Central Florida, recently announced that John Dickerson has been promoted to Director of Marketing. John will be responsible for managing the overall brand strategy for Butler Enterprises and promoting the shopping center’s 150 retail and dining establishments. 

“I’m thrilled to expand my role with Butler Enterprises and to continue supporting our incredible tenants,” says John. “I’m eager to continue working with our leasing team to bring new and exciting businesses to the Gainesville market.” 

John joined Butler Enterprises in October of 2018 as Digital Marketing Manager, where he managed the company’s growing social media and online presence. John brings over 15 years of experience in marketing and social media strategy and implementation. His background includes video production for a Gainesville-based television station and leading the intense digital marketing program for a local startup. He coordinated campaigns with national bloggers, QVC, and GNC retailers and boosted its sales through targeted web campaigns led by Google analytics and data-driven strategies.

Before Butler Enterprises, John worked with the largest Florida-based homeowners insurance carrier producing digital media content. John is a Gainesville native and attended the University of Florida, graduating in 2010 with a degree in advertising. 

Located in southwest Gainesville, Florida, Butler Enterprises offers over 150 stores and restaurants spanning 2 million square feet. Butler Enterprises is the largest retail center in North Central Florida.

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