Marketing

Growth is the goal in selling, whether you are selling cars, real estate or insurance.  Successful sales professionals typically generate new revenue by growing their client base and market share. Growth is a process that can be mastered.  But how can you develop a dynamic sales growth plan? New York Times bestselling author Dr. John...

SharpSpring, Inc., a global provider of cloud-based marketing technologies, recently announced the launch of two pivotal features: SharpSpring Social and a new Content Calendar. These social media management features provide SharpSpring users with a comprehensive solution to manage their entire digital marketing strategy from one place. By fully integrating social media management with marketing automation,...

How do you market one of America’s biotechnology hotspots to the world? Develop and execute a comprehensive and diversified economic development strategy that includes measurable goals, incorporates actionable steps, and leverages key regional assets. This is what the Gainesville Area Chamber of Commerce did in 2015 when it built upon previous momentum and launched the...

Recently reaching their 15th year of business and operating nine locations across the state, Bento Café’s Bento Group has a lot to celebrate. Bento Café, which began as a single location at 3832 West Newberry Road, quickly expanded to additional locations in Gainesville, Orlando, Tallahassee, South Florida and St. Petersburg. “It’s a very exciting time...

Not just rock stars go out on tour in the summer. Public relations professionals can do it too! In my current position, we pitch stories in several markets because we serve 19 counties in Florida. While we pitch over the phone throughout the year as well as send press releases, raw footage and media fact...

There are a growing number of companies within Gainesville’s booming startup community geared toward helping clients with the sales and marketing side of their business. Word is spreading as these companies continue to expand and bring their clients message with them.   Kinwa A mobile app design and development studio, Kinwa strengthens the brand awareness...

Gainesville, Florida – March 2016 – Active Streets Alliance, an organization that started in Gainesville to support more equitable access to our community’s public spaces, will hold their latest event this Sunday. Active Streets Gainesville is a free community event that will be held on Sunday, April 3rd from 11am – 3pm on University Avenue...

By Philip N. Kabler, Esq. Bogin, Munns & Munns, P.A. Gainesville office In the last article I outlined the factors a business person typically considers when selecting a form of doing business, namely liability, taxes, and privacy. Here I will outline the outline the details of entrepreneurship – how one starts a business and what...

Long-term industry stalwarts InterMed Biomedical, InterMed Ultrasound, InterMed Nuclear Medicine, and InterMed X-Ray have joined forces with premier financial player Wafra Partners, LLC to form The InterMed Group. This restructuring positions The InterMed Group to become the preeminent third-party provider of medical equipment management and service solutions in the U.S., and opens avenues to new...

Dr. Herbert Wertheim and the Dr. Herbert and Nicole Wertheim Family Foundation have committed $50 million to launch a $300 million public and private investment in the University of Florida’s College of Engineering. The Wertheim gift, the largest cash gift in UF’s history, is the cornerstone of a fund-raising initiative that will pool funds from...