Featured Stories

In business, relationship marketing is a process within the sphere of Customer Relationship Management (CRM). The focus is long-term, including customer acquisition; development, service, and maintenance. Sustaining these activities can be quite an undertaking, especially for start-ups and small firms. However, having an attitude of serving the customer and helping solve problems is paramount to...

We are now two months into 2018.  By March 1st, 41 business days will have passed which leaves 212 business days remaining in the year.  That’s 1,696 business hours left to grow your company and hit your goals for 2018. Have you set aside time to prospect for new customers?  It’s one thing to set...

Growth is the goal in selling, whether you are selling cars, real estate or insurance.  Successful sales professionals typically generate new revenue by growing their client base and market share. Growth is a process that can be mastered.  But how can you develop a dynamic sales growth plan? New York Times bestselling author Dr. John...

SharpSpring, Inc., a global provider of cloud-based marketing technologies, recently announced the launch of two pivotal features: SharpSpring Social and a new Content Calendar. These social media management features provide SharpSpring users with a comprehensive solution to manage their entire digital marketing strategy from one place. By fully integrating social media management with marketing automation,...

Not all patients with Type 1 diabetes have access to the health care resources that can optimize their treatment. Now, researchers at the University of Florida Diabetes Institute and Stanford University have been awarded a $1.6 million grant by The Leona M. & Harry B. Helmsley Charitable Trust to study ways to improve access to...

Drury Hotels Company has opened a new Drury Inn & Suites property in Gainesville, Florida. The new hotel features 180 rooms and more than 2,800 square feet of flexible meeting space. “Florida continues to be a top destination for business travelers and vacationing families, and we are pleased to continue to serve these groups by...

How do you market one of America’s biotechnology hotspots to the world? Develop and execute a comprehensive and diversified economic development strategy that includes measurable goals, incorporates actionable steps, and leverages key regional assets. This is what the Gainesville Area Chamber of Commerce did in 2015 when it built upon previous momentum and launched the...

Alachua-based RTI Surgical, Inc., a global surgical implant company, recently signed an agreement to acquire Zyga Technology, Inc. Zyga Technology is a leading spine-focused medical device company that develops and produces innovative minimally invasive devices to treat underserved conditions of the lumbar spine. Zyga Technology’s primary product is the SImmetry® Sacroiliac Joint Fusion System. “Acquiring...

Aspergillus mold spores are continuously inhaled, which live both indoors and outdoors, without becoming ill. But for people with a weakened immune system, a fungal infection caused by the spores could be fatal. The deadly fungus will soon face a new weapon in the researcher’s arsenal — a computer algorithm that could help scientists better...

Cox Communications’ commitment to give back to the communities it serves was evident again in 2017, as the company gave approximately $400,000 in cash and in-kind donations to non-profits, charities and government organizations in Central Florida. “It is Cox’s culture to give back to the communities we serve,” said Kevin Monroe, market vice president for...