Advice

By Martha Kern You’ve poured a lifetime of sweat, time and capital into building your business. You’ve begun thinking about retirement, and your strategy is to sell your company for a good price, settle back and enjoy a financially secure retirement. But, like many business owners, you’ve made the mistake of assuming this scenario will...

By Amanda Purser A business needs a marketing plan just as much as it needs a business plan. A marketing plan helps your company understand the how and why of bringing in leads, building brand awareness and becoming seen as the best in your field. Developing these plans can be daunting to a company that...

By Douglas Crotty Your relationship with your customers is the key to everything you do in your business. It determines the growth, development and ongoing health of your company, whether you are a large corporation or a small, closely held startup. I like to call it Customer Love. What really is Customer Love? It is...

By W.J. Rossi The 10-year U.S. Treasury rate rose from a low of 1.41 percent in July 2012 to more than 2.9 percent this August. Because prices of bonds move inversely to rates, the results were seemingly catastrophic to the bond market. For almost 30 years, bond rates had experienced “tailwinds” from the fall of...

By Carla Jones In today’s world of social media, news travels faster and wider. You want satisfied customers to share good news that represents your brand in a positive way through word of mouth, on personal Facebook pages, Twitter and other means of social media. Achieving these loyal fans through customer service is simple: Just...

by Eva Del Rio Simply having a qualified candidate is not enough to ensure a successful fit for the job. Each position in your organization has unique requirements—for not only qualifications, but for aptitude and work styles. Hiring the wrong person can be costly in terms of time and money, as well as in customer...