Advice
Column: Is growth always good?
Your small business is booming, and you have a seemingly endless string of product orders or requests for your services. That is good, right? Well, at first glance, yes, it is. However, there is such a thing as too much success too soon. If you are not ready to handle a sudden ramp-up in business,...
Utilizing transparency in customer service
One of the most disheartening things that can happen as a business owner is receiving negative comments or emails about your business or staff. But what if those negative comments were the secret to improving your relationship with that customer? Business owners have a tendency to respond to negativity in one of two ways: defensively...
Retirement plan options for the small business and self-employed
According to the General Accounting Office, only 14 percent of small-business owners provide their employees with any company-sponsored retirement plan. This is a striking figure since more than 50 percent of the private workforce is employed by small businesses, according to the Department of Health and Human Services. The Business Directory of the Gainesville Chamber...
The three R’s of building and maintaining relationships with media
With the growth of the communication industry, PR practitioners are often able to directly communicate with their public. This could leave some folks feeling as if media relations is no longer relevant to the job. However, media now have a vast number of resources at their fingertips, and as a PR practitioner, you want to...
Why keeping your employees healthy is vital to your bottom line
Poor health costs the U.S. economy $576 billion annually, according to the Integrated Benefits Institute, a health and productivity research company. To put that in perspective, that amount adds up to more than the gross domestic product of Belgium. Aside from now being required to provide health care to your employees through the Affordable Care...
GRU warns customers of business scam attempt
GRU is cautioning citizens to beware of a nationwide scam targeting non-residential customers. Some business customers have received phone calls from someone claiming to be a GRU representative, saying that the customer must make an immediate payment by cash or third-party website to avoid having his or her utility service disconnected. In another version of...
Marketing column: Seven grammar and usage faux pas to avoid
When used correctly, the English language is a powerful tool to win people over. Whether you’re wordsmithing a press release, crafting a compelling email or pitching services to a potential client, grammar and word usage can either lend credibility to or detract credibility from your organization. Consider the following list a guide to running a...
Column: Show Some Competitor Love
As most of us would agree, clarity is a key component in one’s approach to business. Having clear, specific goals, writing them down and planning to achieve them, is the right path for success. What might surprise some business professionals is that getting to know your competitors is also an important part of your business...
Column: Ready, Set, Go Network — and Use the Best Practices
By Kevin Coulson You have probably heard that if something is worth doing, it’s worth doing well. Networking is no different; and it’s definitely worth doing. So, let’s do it well! Before anything else, preparation is the key to success There’s no shortage of networking opportunities out there, but you need to think quality over...
Three simple tips for recruiting quality college talent
Summer is upon us and that means a fresh batch of college graduates are eagerly looking to secure jobs to jumpstart their careers. Both local employers and global business entities understand what makes the new grads so attractive is their enthusiasm, which translates into innovative ideas, a willingness to learn, and the fearlessness to “jump...